The Icelicious Blog

Your body will shout before it settles. That gasp reflex is normal, and it passes the moment your breath slows down.

Aim for two to three minutes on your first plunge. Long enough to meet the edge, short enough to leave you wanting more.

Warm up naturally afterwards with movement rather than a hot shower, and let your body do the work.

Thirty deep breaths, a long hold, then a recovery breath. Repeat for three rounds before you step into the tub.

Never practise breathwork in the water. Do it on land, seated or lying down, with a facilitator present.

Once you are in the ice, drop into slow nasal breathing and long exhales. The cold stops being an enemy.

Cold exposure creates a shared story fast. Strangers cheer for each other within seconds.

We bring the baths, the ice, the facilitators and the music, so all your guests have to do is get in.

Branding options mean the activation looks like yours, not ours.